Campaign Planning for the Customer Journey in Multi Channel Marketing
Many large campaigns fail because of poor planning. Have you documented, optimized and tested all possible customer journey processes? What does your customer's perfect customer journey look like? How many touch points via which channels are needed to attract a new customer? What may each touch point cost? Via which channel should you approach your target group? How must your campaigns be set up to be in line with the sustainably growth your business needs?
We can help you answer all of these questions. If this data is not available to you, then we will gladly show you how you can record it yourself. In order to make the right decision, it is very necessary to have correct data.
Contact us before starting your campaign. We would love to take a closer look at your current planning and provide you with non-binding suggestions that can multiply the success of your campaign or save you money without reducing your advertising performance.