Cookies

This site uses cookies.
Cookies make websites more user-friendly and efficient for the user. A cookie is a small text file used to store information. When visiting a website, the website may place a cookie on the website visitor's computer. If the user revisits the website later, the website may read out the data of the previously stored cookie, e.g. determine if the user has visited the site before and which areas of the site the user was particularly interested in.
 

Change the cookie settings
How the web browser deals with cookies, which cookies are allowed or denied, the user can specify in the settings of the web browser. Where exactly these settings are depends on the respective Web browser.
Detailed information can be accessed via the help function of the respective web browser.

If the use of cookies is restricted, it may not be possible to fully use all functions of this website.

Cookies on our website
Our website processes the following cookies:

Essential: Google Tag Manager

Serves for the central control of all cookies on the website, such as: also your opt-out preferences

Social Media: Facebook Connect
Used by Facebook to register impressions on pages with the Facebook login button.

Web Analytics: Google Analytics
Used to store anonymous user data for Google Analytics by Google

Advertising: Facebook Custom Audience
Used to control advertising on Facebook

Web Analysis & CRM: Hubspot
We use the Hubspot CRM to store customer data and to provide contact forms on our homepage. Furthermore, we use Hubspot to send marketing emails and evaluate their interaction, as well as user interactions and behavior on our website.
 

Server Log File
This website processes the following personal information in a server log for the purpose of monitoring the technical function and increasing the reliability of the web server, based on the overwhelming legitimate interests of the person responsible (technical security measures)

  • Called content
  • Time of the server request
  • Browser type / browser version
  • Used operating system
  • Referrer URL
  • IP address

This data is only stored temporarily for a period of max. 24 hours. Thereafter, the IP addresses are anonymized.

 

Google Analytics
This website uses Google Analytics, a web analytics service provided by Google Inc, 1600 Amphitheater Parkway Mountain View, CA 94043, USA ("Google"), on the legal basis of overriding legitimate interest (website usage analysis). We have a contract with Google for contract data processing.

When accessing our website, software connects to Google's servers and transmits data to Google's servers, some of which are located in the United States. Google Analytics also uses cookies to store information about the website user and to analyze the use of the website by website users. This website uses the function "IP anonymization". As a result, your IP address will be truncated and therefore anonymised by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google server in the US and shortened there.

According to Google, Google will use the data collected to evaluate the use of the website, to compile reports on website activity and to provide other services related to website activity and internet usage. Google will also transfer this information to third parties if required by law or if third parties process this data on behalf of Google. Detailed information on how to handle user data in Google Analytics can be found in the Google or Google Analytics privacy policy.

 

Disable Google Analytics
You can generally prevent the collection of your user data on our website by setting "Do Not Track" in your web browser. Our website takes into account the "Do Not Track" signal that your Web browser then sends to all websites. You can generally prevent the collection of your user data by Google Analytics on all websites by downloading and installing the browser plug-in available under the following link: https://tools.google.com/dlpage/gaoptout?hl=de

Facebook Pixels
This website uses Facebook Pixel, a web analytics service of Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland ("Facebook") on the legal basis of overriding legitimate interest (analysis of website use). We have a contract with Facebook for contract data processing. The data is partially transmitted to the USA. The transfer of data to the US is based on the Privacy Shield. When accessing our website, a connection to the Facebook servers is made via software and data are transmitted to Facebook servers, some of which are located in the USA. Facebook Pixel also uses cookies to store information about the website user and to analyze the use of the website by the website user.According to Facebook, Facebook will use the data collected to evaluate the use of the website, to compile reports on website activity and to provide other services related to website activity and internet usage. If necessary, Facebook will also transfer this information to third parties, insofar as this is required by law or if third parties process this data on behalf of Facebook. Detailed information on how to deal with user data on Facebook can be found in Facebook's privacy policy.

Disable Facebook Pixels
You can generally prevent the collection of your user data on our website by setting "Do Not Track" in your web browser. Our website takes into account the "Do Not Track" signal that your web browser sends to all websites.

Hubspot

We use the Hubspot CRM to store customer data and to provide contact forms on our homepage. Furthermore, we use Hubspot to send marketing emails and evaluate their interaction, as well as user interactions and behavior on our website.

Hubspot participates in the EU-US Privacy Shield, https://legal.hubspot.com/en/privacy-policy

 

Hubspot also processes your data in the US and participates in the EU-US Privacy Shield: https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC

 

HubSpot Headquarters
25 First St., 2nd floor
Cambridge, Massachusetts 02141
USA.